BUFFALO TRACE
I led the creation of Buffalo Trace’s immersive Virtual Distillery Tour, integrating design, 3D modeling, and project management into a seamless experience. From concept to execution, I oversaw the design system and visual storytelling, managed cross-functional workflows, and guided the production of detailed 3D environments that brought the brand’s heritage to life online. The result was a high-fidelity, interactive tour that extended Buffalo Trace’s reach, blending craft, history, and technology into a memorable digital experience.
PRODUCT DESIGNER
NATIVE IOS APP
TOOLS USED
Adobe Suite
FIGMA
UNITY
KEYNOTE
JIRA
Background
Because the distillery is difficult to visit in person, the virtual tour made Buffalo Trace’s heritage accessible to a global audience, offering an immersive way to experience its craft and history from anywhere.
CHALLENGE
Turning Buffalo Trace’s Virtual Tour into an app meant balancing rich 3D storytelling with mobile performance. The experience needed intuitive navigation, compliance with global alcohol regulations, and engaging features to keep users coming back beyond their first visit.
PROJECT DETAILS
ROLE: MIDLEVEL DESIGNER
TEAM: 5
TIMEFRAME: 2 YEARS
RESULTS
Buffalo trace conversions
Virtual tours have been shown to drive 20% customer growth in engagement and conversions, For Buffalo Trace, the virtual distillery tour opened the brand to a global audience that otherwise couldn’t visit, creating new pathways for customer acquisition and loyalty.”