KITH APP
What started as a functional but forgettable app became a luxury destination in your pocket. By refining flows, sharpening visuals, and rethinking product discovery, we delivered an experience that drove a 20% uplift in repeat visits, a 14% increase in conversion, and stronger loyalty across the board.
PRODUCT DESIGNER
NATIVE IOS APP
AI AND TOOLS USED
Adobe Suite
FIGMA
CHATGPT
Midjourney
MAGNIFIC AI
PARTICL
Background
– the app felt barebones—converting poorly except when exclusivity forced usage. LACKED LUXURY ENERGY.
– USERS WOULD DROP OFF RIGHT AT CHECKOUT. With FUNNEL TRACKING DATA, WE Found that users dropped ofF at CHECKOUT AT 66%.
CHALLENGE
What started as a functional but forgettable app became a luxury destination in your pocket. By refining flows, sharpening visuals, and rethinking product discovery, we delivered an experience that drove a 20% uplift in repeat visits, a 14% increase in conversion, and stronger loyalty across the board.
PROJECT DETAILS
ROLE: SENIOR PRODUCT DESIGNER
TEAM: 4 IN HOUSE 1 DEV OUT OF HOUSE
TIMEFRAME: 2 months (NOT INCLUDIng TESTING)
01 The User Experience Pain Points
Customer feedback made it clear: the old Kith app wasn’t meeting expectations. Negative reviews had piled up, and Andy Oliver, Kith’s Chief Operating Officer, would consistently receive direct complaints about slow performance, and poor usability. Our review of online feedback confirmed major development and tech issues that hurt both trust and experience. This gap between Kith’s luxury brand and its digital product became the central pain point we set out to solve.
02 BUILD A SITE MAP
KITH HAS GROWN VERY fast. Because of that style of the company where speed is everything, we quickly looked at making site map of the app. This step was very important as we needed to understand each possible step a user could go through and make sure we didnt have any oversight.
03 RAPID PROTOTYPING
The DeFINE STAGE WAS IMPORTANT. THIS HELPED THE TEAM ALIgn on what functionality was needed, the goal of the app and lastly more purchases with happy customers.
DESIGN SYSTEM
DURING concepting phase, WE knew we needed to create a design system just like THE DESIGN SYSTEM WE had made in FIGMA for the website. Kith originally had 1 designer making the designs through photoshoP. THIS PROCESS WAS tidious, slow, and allowed a lot of room for error. Creating this system would then be easier for anyone on the team to jump on and populate the app.
Enhancement #1
PART 1- Users were frustrated that they couldn’t complete purchases quickly within the app. At 11am product drops—where every second matters—they lacked fast, trusted payment options like PayPal or Apple Pay. Even after expanding payment services, complaints continued.
To address this, we tested adding Apple Pay directly on the product detail page (PDP) for one-tap checkout. We prioritized Apple Pay over PayPal or Stripe because user research showed 60% of customers preferred Apple Pay as their default payment method. This insight guided our decision to streamline the path to purchase around the option most likely to increase speed, trust, and conversion during limited releases.
ProtoType Of ApplePay On PRoduct Detail Page
Enhancement #2
PART 2- To reduce excess inventory and improve customer experience, I designed a personalization quiz for Kith. The quiz helped users quickly discover products aligned with their style while giving the business direct insights into customer preferences. This zero-party data not only informed marketing segmentation but also unlocked opportunities to move slow inventory more strategically.
Personalization enhancements when user first signs ups
RESULTS
DESIGN SYSTEM FOR KITH APP
I created a design system that cut design and dev time by 40%, doubled speed-to-market, and reduced costly rework. For customers, the consistent UI improved task success by 40%, boosted trust, and helped lift conversions by up to 20%.
Enhancement 1 Applepay ON PDP PAGE
By implementing a personalization quiz, Kith could reduce product overload for customers (200+ SKUs narrowed to 20–30 relevant picks), increase conversion rates by 10–15%, and generate hundreds of thousands of preference data points to strategically move inventory and fuel segmented marketing.
ENHANCEMENT 2 Personalization
By implementing a personalization quiz, Kith could reduce product overload for customers (200+ SKUs narrowed to 20–30 relevant picks), increase conversion rates by 10–15%, and generate hundreds of thousands of preference data points to strategically move inventory and fuel segmented marketing.